Nir Eyal answers these questions (and many more) by explaining the "Hooked Model" -- a four steps process embedded  into the products of many successful companies to subtly encourage customer behavior.

Culture Quest is a reflective card game designed to help individuals and teams explore the dynamics of workplace culture and personal traits that impact organisational growth, collaboration, and project success. The game leverages six unique suits, each representing key elements of workplace behavior and culture: Influence, Trust, Innovation, Resistance, Harmony, and Purpose. Through engaging questions and thoughtful reflection, Culture Quest encourages players to better understand themselves, their roles, and the broader cultural landscape of their organisations.

Harness the power of colour psychology to create a distinct and memorable brand identity with your own Brand Colours Deck. Choose colours that evoke key emotions, convey your brand’s personality, and resonate with your customers and target audiences. Stand out in a crowded marketplace, increase brand attraction, and leave a lasting impression with strategic colour choices.

With each card in our Brand Colour Deck, you're not only provided with vibrant hues to ignite your brand's visual presence, but you're also given access to essential information such as hex codes and CMYK codes. These codes are invaluable tools that ensure consistency across all your brand collateral, from digital platforms to print materials.

Furthermore, by turning over each colour card, you'll gain a deeper understanding of colour psychology and its profound impact on brand perception and consumer behaviour. Armed with this knowledge, you'll be able to strategically implement colours into your visual branding to evoke specific emotions, convey your brand's personality, and foster strong connections with your target audience.

Unlock the secret language of brands with Brand Archetypes. The Brand Archetypes Deck goes beyond mere identification. With each flip, you'll also discover insights into how to integrate your brand archetype into your overall brand strategy, harnessing its unique characteristics to differentiate yourself in the market and forge meaningful relationships with your customers.

At the heart of our Brand Archetypes Deck are powerful visuals and words that speak directly to the essence of your brand's identity. By flipping over each card, you'll uncover your brand archetype, each represented by a captivating image and imbued with rich symbolism and meaning. These archetypes serve as the cornerstone of your brand's narrative, providing a framework for crafting compelling stories and building authentic connections with your audience.

Resonate deeply with your audience by tapping into timeless archetypal narratives. Craft compelling brand stories that stand out and build lasting connections with your customers. But that's not all— Additionally, you'll unveil your archetype's family, further deepening your understanding of your brand's place in the world and ways you can connect with your audience.

If you are an ADD/ADHD employee in any size organization or know someone who is and you want to Raise Your Awareness of your symptoms, Increase Your Acceptance of your Strengths and Super Powers, and Propel Action to position yourself in roles that accelerate your career, this card deck is perfect for YOU!

The information in this card deck is based on my instincts in finding managers who would tolerate my behaviors and creativity, and things I wish I was aware of earlier in my career.

The Action segment supports you:
1 if you are just starting your career
2 if you are looking around in your current department or organization
3 if you are gathering all your credentials to explore outside opportunities

The Action segment can be a self-study with Q&A support. You can register, at an additional fee, for the 90 day group workshop that includes weekly Zoom sessions and accountability.

This is an ideal opportunity to get career coaching support without letting anyone in your current organization know what you are planning until you are prepared to make the powerful statement of the impact you are ready to make.

Welcome to the Breakout and Role Play Expert Section of our Essential Business Skills CARD DECKS.

Research consistently shows that people gain skills more quickly and effectively by actively doing rather than passively listening or reading.

Our breakout and role play sessions are specifically designed to immerse trainees in practical, hands-on experiences, ensuring they acquire the tools and skills necessary for success in a dynamic business environment.

This section covers a wide range of business areas, from sales and leadership to communication, research, and brainstorming techniques.

By engaging in realistic scenarios and interactive exercises, trainees can develop and refine their abilities in real-time, gaining invaluable insights and practical know-how that can be immediately applied in the workplace.

Our approach emphasises experiential learning, where participants actively participate in simulations that mirror real-world challenges.

These sessions foster critical thinking, problem-solving and collaboration, equipping trainees with the confidence and competence needed to excel in their respective roles.

Whether you are looking to enhance your sales strategies, improve leadership capabilities, or boost communication skills, our Breakout and Role Play Sessions provide a comprehensive, immersive learning experience.

Additionally, our card decks facilitate microlearning during meetings, offering concise, targeted learning moments that can be seamlessly integrated into your team's regular interactions making it easy to incorporate skill-building exercises into any meeting agenda.

Empower yourself and your team with the practical skills required to thrive in today’s fast-paced business landscape.

A Practical MBA In Your Pocket.

Packed with 30 thought-provoking prompts, this deck is a must-have for every internal communications manager aiming to transform their practice. Each day, reflect on critical topics like fostering engagement, building trust, and aligning with business goals, while strengthening employee connection and advocacy. Compact, actionable, and rooted in real-world insights, this deck is your go-to tool for driving meaningful impact and elevating your organization’s communication culture. Keep it in your back pocket to inspire, challenge, and refine your approach every day.

Want to dig deeper? Read Employee Communications: Purpose Over Process available on Amazon.com

Gain invaluable insights into your target audience’s preferences, behaviours and needs with LeadinGrowth’s Customer Insights deck. Unlock the secrets to building meaningful customer relationships and delivering tailored experiences that drive loyalty and engagement. Understand the data better by referring to the cards. Propel your business forward.

The tagline, "Dive Deep into Customer Minds," perfectly captures the essence of what this deck offers. Through the 48 picture cards, each revealing positive or negative human traits, the Customer Insights deck provides a comprehensive exploration of the diverse range of characteristics that define consumer behaviour. These traits are crucial in shaping customer perceptions and interactions with your brand.

What sets this deck apart is its ability to not only showcase these traits but also to provide valuable insights into their implications for business growth. Flipping over each card reveals a wealth of information, from in-depth analyses of the human trait to actionable ideas on how a business brand can utilise this information to build stronger connections with their customers.

“I Am Everything I Choose to Be.”

The Vision & Vibe Deck – Offers A Daily Practice for Clarity & Manifestation

Do you realize how powerful your words are? Same with your vision. The Vision & Vibe Deck helps you stay focused on what truly matters — your goals, your mindset, and the energy you bring to everything you do.

This isn’t just another affirmation deck. Each card begins with “I Am” because what you tell yourself shapes the life you create. The more you affirm something, the more real it becomes.

Use these cards as a daily reminder of who you are becoming. Let them shift your mindset, clear your doubts, and strengthen your belief in what’s possible.

What’s Included?
🃏 The "I Am" Vision & Vibe Deck – A tool to keep your mindset and energy aligned with what you want to create.

📖 The Vision & Vibe E-Guide – A guide to using this deck with your vision board and daily routine.

📌 The Vision & Vibe Board Templates – Editable templates to help you create a vision board that works on an energetic level, not just a visual one.

Your Vision Starts with Your Mindset
When you change your thoughts, you change your path. When you change your energy, you change what you attract. This deck is here to remind you that everything you want is already coming your way.

Are you ready to step into it? Get your deck today.

Craft compelling value propositions that resonate with your target audience and differentiate your brand from the competition. Uncover the five types of Brand Value, gain the insights you need to articulate the unique benefits and solutions for your offerings and brand experiences. Stand out in the market, attract loyal customers, and drive sustainable growth with a strong value proposition.

With each card in our Value Propositions Deck, you're equipped with a treasure trove of customer benefits, each carefully curated to help you craft irresistible offers and unforgettable brand experiences. By flipping over each card, you'll uncover invaluable insights into the meanings and applications of these benefits, empowering you to enhance your brand's offerings and exceed customer expectations.

But that's not where the journey ends. With another flip of the card, you'll reveal one of five brand value cards—the foundational pillars that underpin all powerful value propositions. Armed with this knowledge, you'll have the tools you need to craft your own compelling value proposition that resonates with your target audience and sets your brand apart in the marketplace.

A deck of 50 things that might be priorities for a marketing department in an organisation

40 quote cards with a brief biography of each quote’s author. It includes quotes about teaching, leadership, and learning, plus suggestions for use.

The Quotables are an engaging tool for individual reflection, team building, education, training, coaching, counseling, and personal enrichment programs. Quotables stimulate personal reflection, initiate conversation, spark creative thought, help group members build connections, find common ground, or understand different perspectives.

Use Quotables to facilitate strong beginnings or optimistic endings, create a context for upcoming learning experiences, or celebrate, reflect, and carry learning forward at the end of experiences.

Lead your team to greatness. Strengthen your people insights, empower engagement, foster collaboration, and inspire action to achieve shared goals. Empower team members to unleash their full potential and drive success through empathetic leadership.

The Leading Teams tagline, "Turn teams into gold, ignite engagement," perfectly encapsulates the essence of what this deck offers. Through the 48 picture cards, each highlighting different human traits from the perspective of employees, the Leading Teams deck provides a comprehensive exploration of the diverse range of characteristics that contribute to team dynamics. These traits are instrumental in shaping the engagement levels and productivity of your team members.

What sets this deck apart is its focus on illuminating these traits and their impact on team dynamics. Each card offers valuable insights into the strengths and challenges associated with various human traits in the context of team leadership. Whether it's fostering collaboration, encouraging creativity, or navigating conflicts, this deck equips you with the tools to effectively lead and inspire your team towards success.

The Business Meerkat deck is a set of cards to inspire conversations in organisations that would otherwise not happen. They allow people to lift themselves up out of the day-to-day and scan the horizon for opportunities and danger.

The cards consist of Character Archetypes, Forces and Multipliers. Tarot-inspired deals can be used, or the cards can spark ideas when used in more conventional business analysis models like SWOT or the 7-S Model.

Cape Your Brand With a Branding Deck

Helping brands map their benefit, process, values & emotional connection through a fun & easy card system

Earth Values for Living Regeneratively provides an understanding of the ethics the Earth uses to keep life going so that we can do the same.

For us to successfully weather the changes and collapses all around us AND build a new, we must think and act just as Nature does. Combining systems thinking, science and indigenous wisdom, these cards allow the user to learn, reflect and change behavior to become a true partner to our beloved planet. We CAN follow the Prime Directive: All actions create the conditions that support LIFE.

By acting as the Earth does, making decisions that ensure all life thrives, we will recreate a new world, in harmony with nature.

Are objections holding you back from closing deals? Say goodbye to missed opportunities with our 50-card virtual deck designed exclusively for realtors.

This must-have resource equips you with everything you need to handle objections like a pro:

• 50 Powerful Responses: Conquer the most common real estate objections with ease and confidence.
• Insider Pro Tips: Gain expert insights and strategies to address concerns, build trust, and close deals faster.

From pricing challenges to indecisive clients, these cards are your secret weapon for overcoming hurdles and turning prospects into satisfied buyers or sellers. Perfect for on-the-go agents who want to stay sharp and prepared, this deck is your key to consistent success in real estate.

Take control of your conversations and boost your close rate. Get your deck today and start closing more deals effortlessly!

See change as opportunity
Make it the best thing that ever happened to you.

Open Your Money Creating Potential. Find your unique money story and create a bright and prosperous future. This deck guides you to gently uncover limiting beliefs, cultivate a mindset of abundance, and uplevel - and reach - your money goals. Embrace your money journey and nurture your potential to full bloom.

Miia Pollanen is a money mentor, bestselling author, and dream coach.

Your journey to a richer life starts here.

Your Unique Money Journey

Every woman carries a unique money story, woven with threads of experiences, emotions, and beliefs. This deck invites you to gently unravel the tapestry of your money story, to uncover the hidden patterns and limiting beliefs that may be holding you back.

Through a series of heartfelt prompts, we'll embark on a journey of self-discovery and transformation. Together, we'll explore your past, present, and future money experiences, shedding light on the stories that shape your relationship with money.

As you journey through these cards, you'll cultivate a deeper understanding of your prosperous self, releasing limiting beliefs and embracing a mindset of abundance and prosperity. You'll learn to honor your past, embrace the present, and envision a future filled with money freedom and fulfillment.

Remember, your money story is a work in progress, a beautiful and evolving narrative. Embrace this opportunity to rewrite your story, one uplifting reflection at a time.

Welcome to the Learning Expert section of our Essential Business Skills CARD DECKS.

Drawing directly from our 2018 book Learning Expert, this section compiles essential notes and insights originally provided to our trainees in preparation for our live training courses.

Learning Expert™ features proven accelerated learning tools and strategies to ensure that your educational efforts are effective and that the knowledge you acquire truly sticks.

This section encompasses a broad range of techniques, from time-honoured methods like mnemonics to modern approaches like micro-learning.

We aim to cover all the bases to help you maximise your learning potential and retention.

Mnemonics, one of the oldest and most effective memory aids, is included alongside Micro-learning, a modern approach focusing on short, focused learning sessions.

Chunking, which involves breaking down information into manageable, digestible pieces, is another of the key techniques covered.

In addition, we delve into critical thinking, enhancing your ability to analyse and evaluate information logically.

Mind Maps, visual tools to organise information and foster better comprehension and recall, are also featured.

We also explore the significance of The Most Important Graph in the World, helping you understand the learning process the human brain uses to remember things.

Each card in this section provides practical, actionable insights to help you integrate these techniques into your learning routine.

Whether you're a student, professional, or lifelong learner, the Learning Expert Section offers a comprehensive guide to mastering effective learning strategies.

Empower yourself with the tools and methods from the Learning Expert Section, to ensure your educational endeavours are both efficient and effective.

Transform your learning experience and achieve success with our Essential Business Skills CARD DECKS.

A Practical MBA In Your Pocket.

Unleash Your Inner Power: Your Path to Prosperity

Discover the magic within you with our empowering Prosperity Card Deck. Designed specifically for women, this deck is your personal guide to unlocking your full potential and manifesting a life of abundance.

Through daily reflections and insightful prompts, you'll embark on a transformative journey of self-discovery, financial empowerment, and spiritual growth. Each card offers a unique perspective, inspiring you to embrace your strengths, overcome challenges, and create a life you love.

With our Prosperity Card Deck, you'll:

• Ignite Your Inner Power: Tap into your innate wisdom and creativity.
• Cultivate a Positive Mindset: Shift your perspective and attract abundance.
• Achieve Financial Freedom: Learn practical strategies for financial success.
• Nurture Your Relationships: Strengthen your bonds with loved ones.
• Prioritize Self-Care: Embrace self-love and wellness.

Ready to unlock your limitless potential? Begin your journey to prosperity today.

We designed this deck of career coaching cards as 52 questions that can be used to enable you and your managers have better career conversations.

We have split the deck of cards into four distinct suits:

1. Led by me
2. Supported by manager
3. Backed by organisation
4. You outside of organisation We recommend you split the decks into these suits, think about who you will be having your conversation with and take 3-4 cards randomly from the relevant suit into a conversation.

Use the cards as prompts and inspiration, but don’t forget to really listen during these career conversations, and ask follow up questions to their responses rather than just relying on the cards one after another.

Change doesn’t have to feel overwhelming. The SHIFTology® card deck is all about asking the right questions—powerful, thought-provoking questions that spark transformation in your career, relationships, health, wealth, and beyond.

Each card helps you shift your focus, release old habits, and align with what you really want in life. Whether you’re stuck in a rut or simply looking to level up, let these questions guide you toward clarity, insight, and intentional change.

This deck also includes the SHIFTology® Magnetic Attraction Clarity Worksheet, a bonus tool to help you identify what no longer serves you, so you can refocus on what truly lights you up.

Ready to make meaningful, lasting shifts in your life? Let’s start creating change—one question at a time.

A deck of 50 things that might be a priority for a Human Resources department

Who's responsibility is it to write the document? to do the dishes? to handle the case? here is the perfect way to define it!

54 MIGHTY MIND CARDS TO UNLOCK YOUR STRENGTH

Explore original self-development and leadership themes through concise descriptions and powerful questions for personal, professional, and relationship growth, all beautifully complemented by unique conceptual artwork.

Designed for coaches, managers, leaders and ambitious individuals, the 54 Mighty Mind Cards ignite fresh insights and empower your journey of self-discovery and business excellence. Included are instructions for personal or group engagement.

Transform challenges into opportunities, enhance your coaching practice, elevate your leadership and achieve personal mastery with the 54 Mighty Mind Cards.

Define your organisational values and align your actions with your core beliefs using our Values deck. Build a strong company culture based on integrity, authenticity, and purpose. Inspire trust and loyalty among employees, customers, and stakeholders by staying true to your values and driving positive change in your industry and your community.

The tagline, "The Core of Culture, Catalyst for Growth," perfectly encapsulates the essence of what this deck offers. Through the 48 picture cards, each encapsulating a core value that is internal to your brand, this deck provides a powerful tool for aligning your team around shared principles and driving collective growth. These values serve as the foundation upon which your organisation's culture is built, guiding behaviours and decisions at every level.

What sets this deck apart is its ability to not only identify these core values but also provide actionable insights into how to bring them to life within your organisation. By flipping over each card, leaders gain access to valuable insights into the meaning behind the values, as well as the strengths and challenges associated with selecting a particular values card. Additionally, they will find practical ideas on how to demonstrate these values in action through behaviours that contribute to organisational and business growth.

Welcome to the Business Expert Section of our CARD DECKS.

This section encompasses some of the most crucial, general business skills that are not addressed in our specific modules.

Derived from our comprehensive research, these skills are identified as essential for business owners, managers, and key stakeholders to thrive in today's dynamic environment.

Our curated workshop topics and tactics include the Balanced Scorecard, a strategic planning and management system; Cognitive Bias, understanding and mitigating unconscious errors in decision-making; and Digital Transformation Strategy, the roadmap to integrating digital technology into all business areas.

We also tackle the art of Decision Making, managing Dissatisfied Customers, and the role of Empathy in Business, which fosters better relationships and outcomes.

The section emphasises the importance of an Ethics Check to maintain integrity, making strong First Impressions, and the balance between Hard Skills and Soft Skills.
With the increasing relevance of professional networking, we cover LinkedIn strategies.

We also focus on effective Onboarding Employees and overcoming psychological barriers such as Imposter Syndrome.
Innovative topics like Prompt Engineering and its practical application, Self-Discipline, and Skill Stacking are also included to enhance personal and professional growth.

Storytelling in Business and Stress Management offer insights into maintaining mental well-being and effective communication.

Additionally, we explore the Peter Principle, Wardley Map Creation, and Wardley Mapping to understand organisational dynamics and strategic planning.

Each card is designed to provide actionable insights and practical advice, ensuring you are equipped with the skills necessary for success in the 21st-century business landscape.

A Practical MBA In Your Pocket.