A deck of 50 things that might be priorities for a marketing department in an organisation

Welcome to the Marketing Expert section of our Essential Business Skills CARD DECKS.

Marketing has always been a cornerstone of business success and its importance has only grown with the technological and digital revolutions of the 21st century.
The advent of search engines, video content, and the recent inclusion of

Artificial Intelligence (AI) have profoundly transformed the marketing landscape, setting new standards and creating new opportunities.

Our goal in creating this section was to equip you with the comprehensive tools and knowledge necessary to effectively market your business in today's dynamic environment.

This section features 57 card workshop modules, including nine dedicated to AI, making it one of the most extensive collections of marketing tools, tactics and frameworks available.

Each card is meticulously designed to offer practical insights and strategies, covering a wide range of topics from traditional marketing principles to the latest digital and AI-driven techniques.

Whether you're looking to enhance your SEO, leverage video marketing, tell stories or harness the power of AI for personalised customer engagement, our card decks provide the essential guidance you need.

Stay ahead of the curve with cutting-edge marketing strategies and ensure your business stands out in a crowded marketplace.

Our Essential Business Skills CARD DECKS offer a structured yet flexible approach to mastering marketing, empowering you to drive growth and achieve your business objectives with confidence and precision.

As an added bonus, we have included 41 Key Performance Indicators (KPIs) to help you measure and track your success effectively.

A Practical MBA In Your Pocket.

It's sort of like tarot, but for your messaging.

Used as part of a strategy session or in a facilitated workshop, the MessageDeck cards make developing marketing and communications messaging easy and fun for teams and individuals.

Open participants to sharing their human stories,

Develop alignment and consensus among your team.

Avoid the “loudest voice wins” problem of most discovery sessions

Or use it on your own to discover new stories to use in your messaging and marketing.

Gain invaluable insights into your target audience’s preferences, behaviours and needs with LeadinGrowth’s Customer Insights deck. Unlock the secrets to building meaningful customer relationships and delivering tailored experiences that drive loyalty and engagement. Understand the data better by referring to the cards. Propel your business forward.

The tagline, "Dive Deep into Customer Minds," perfectly captures the essence of what this deck offers. Through the 48 picture cards, each revealing positive or negative human traits, the Customer Insights deck provides a comprehensive exploration of the diverse range of characteristics that define consumer behaviour. These traits are crucial in shaping customer perceptions and interactions with your brand.

What sets this deck apart is its ability to not only showcase these traits but also to provide valuable insights into their implications for business growth. Flipping over each card reveals a wealth of information, from in-depth analyses of the human trait to actionable ideas on how a business brand can utilise this information to build stronger connections with their customers.

Lead your team to greatness. Strengthen your people insights, empower engagement, foster collaboration, and inspire action to achieve shared goals. Empower team members to unleash their full potential and drive success through empathetic leadership.

The Leading Teams tagline, "Turn teams into gold, ignite engagement," perfectly encapsulates the essence of what this deck offers. Through the 48 picture cards, each highlighting different human traits from the perspective of employees, the Leading Teams deck provides a comprehensive exploration of the diverse range of characteristics that contribute to team dynamics. These traits are instrumental in shaping the engagement levels and productivity of your team members.

What sets this deck apart is its focus on illuminating these traits and their impact on team dynamics. Each card offers valuable insights into the strengths and challenges associated with various human traits in the context of team leadership. Whether it's fostering collaboration, encouraging creativity, or navigating conflicts, this deck equips you with the tools to effectively lead and inspire your team towards success.

Whether you're a student who is learning to concept like an advertising creative or an A-List freelancer trying to bang out that hundred-and-first idea, Adhouse Of Cards was built just for you. 35 proven techniques - tried and tested at Adhouse Advertising School - and ready to help you crack that award-winning campaign.

Dive into a collection of 70 unique cards, each bursting with fresh ideas inspired by all sorts of games and creative twists on traditional concepts.

Explore 3 categories:

Add CURIOSITY to build anticipation and excitement.

Introduce CREATIVITY to your activities that helps participants discover new thoughts and ideas.

Encourage CONVERSATION that leads to insights, aha moments and action.

Transform your workshops today!

Take the second edition of Wash-a-Pig for a test drive with this 24-card preview deck. Free during the Kickstarter campaign.
Use this code to get yours: https://www.deckible.com/redeem/?token=PENGUIN-161-257

Brands and consumers lurk, but the big question is what makes us unlurk. What makes us feel safe to step out from the shadows. There is an art to participation.

The 1% rule was a wonderful start, but it did not go deep into the psychology of participation and community building.

1:9:90 - aka "the 1% rule" explains human interaction online and in real life.

We are all lurkers in some communities, participants in others and creators in one or two domains.

Going beyond 1:9:90 the book puts lurking in global context.

We live and breathe our culture. It defines a large part of who we are. It shapes our values and beliefs. We are our culture; it is our CALLING CARD.

This game is the ideal icebreaker for multicultural groups and teams. The idea is to learn about each other's culture by sharing information about your own culture and asking others about their culture. Fun, interactive and guaranteed to deliver insight and discussion.

Wij leven en ademen onze cultuur. Het definieert een groot deel van wie we zijn. Het vormt onze waarden en overtuigingen. Wij zijn onze cultuur; het is ons visitekaartje, onze ‘CALLING CARD’.

Dit spel is de ideale ijsbreker voor multiculturele groepen en teams. Het idee is om meer te leren over elkaars cultuur door informatie te delen over je eigen cultuur en anderen te vragen naar hun cultuur. Het is leuk, interactief, en levert gegarandeerd inzicht en discussie op.

Video is the most powerful and effective method for marketing your products and services, but making videos can be challenging... Not anymore! Just pick a card and watch the quick video tip from "The Godfather of Video," Lou Bortone, and you'll master video in no time. These fast and easy video tips eliminate all your video stress and turn it into video success.

These 30+ video tips are simple, practical and and can used immediately. It's time to become a video rockstar!

30 Quick & Easy Tips for Creating Videos That Build Your Business! Fun and Simple Secrets and Shortcuts for Making Better Videos

Strategically building a winning organization culture can be as easy as sorting through a deck of cards.

The beautifully designed card deck outlines an integrated system of 81 values that is easy to comprehend, and it gives managers and team leaders a concrete tool they can use to begin crafting their team into a vibrant and attractive place to work.

The SHIFT card deck is an effective tool that helps Leaders & Managers take charge of and shape the organizational culture of their teams.

Cape Your Brand With a Branding Deck

Helping brands map their benefit, process, values & emotional connection through a fun & easy card system

Set clear goals, develop actionable strategies, and track progress towards success. Use the Actions Deck to define your purpose, vision, mission, actions and to prioritise goals and objectives. Create a roadmap for achieving success with your business goals. Stay focused, motivated, and accountable.

Discover inspiring visuals on one side, and insightful explanations and ideas for business growth on the other, we believe this deck will serve as a valuable tool in your pursuit of success. Whether you're seeking to streamline operations, foster innovation, or drive strategic initiatives, these cards are designed to empower your actions and propel your business forward.

We believe that by embracing the power of animal symbolism, you'll be able to unleash the true essence of your brand and your team. Forge authentic connections that resonate with your customers on a profound level. Whether you're looking to convey strength, agility, wisdom, or other qualities inherent in the animal kingdom, this deck is your trusty companion in amplifying your understanding of others and elevating your brand's voice and impact.

Dive into the rich tapestry of symbolism with this Animal Symbolism deck. Discover the power and the meaning behind various animal motifs and infuse your brand with their unique characteristics. Use animal symbolism to convey messages, evoke emotions, and create memorable brand experiences that captivate your audience.

Featuring captivating images and the symbolism of various animals, LeadinGrowth's deck is crafted to empower you to infuse your brand identity, communications, and storytelling with depth and resonance. By flipping over each card, you'll uncover the rich symbolism associated with each animal, along with creative ideas on how to leverage these insights to strengthen your brand's narrative and connect more deeply with your audience.

Harness the power of colour psychology to create a distinct and memorable brand identity with your own Brand Colours Deck. Choose colours that evoke key emotions, convey your brand’s personality, and resonate with your customers and target audiences. Stand out in a crowded marketplace, increase brand attraction, and leave a lasting impression with strategic colour choices.

With each card in our Brand Colour Deck, you're not only provided with vibrant hues to ignite your brand's visual presence, but you're also given access to essential information such as hex codes and CMYK codes. These codes are invaluable tools that ensure consistency across all your brand collateral, from digital platforms to print materials.

Furthermore, by turning over each colour card, you'll gain a deeper understanding of colour psychology and its profound impact on brand perception and consumer behaviour. Armed with this knowledge, you'll be able to strategically implement colours into your visual branding to evoke specific emotions, convey your brand's personality, and foster strong connections with your target audience.

Prioritise empathy in every interaction. Cultivate a culture of trust, collaboration, inclusivity, and people wellbeing. Ultimately unlock the full potential of your team. Propel your people and organisation towards sustained growth and excellence. Understand employee pains. Inside find the conversation starter for each pain point along with ideas to connect with and re-engage your talent, helping them to thrive well at work.

Thrive Well deck's tagline, "Notice, Connect, Thrive," perfectly encapsulates the essence of what this deck offers. Through the 48 picture cards, each highlighting different pain points that employees may experience, the Thrive Well deck provides valuable insights into the challenges that can impact team engagement. These pain points are crucial indicators of areas where support and intervention may be needed to ensure the well-being and satisfaction of your team members.

What sets this deck apart is its focus on not only identifying these pain points but also providing actionable strategies for leaders to address them effectively. By flipping over each card, leaders gain access to valuable insights and conversation starters to help them engage one-on-one with their employees. Whether it's through re-engagement conversations, improvement wellbeing ideas, or strategies to help employees reconnect with their team, this deck equips leaders with the tools to foster a supportive and inclusive team culture.

Welcome to the Business Strategy Expert section of our Essential Business Skills CARD DECKS!

This deck is a curated selection of cards drawn from all nine of our specialised decks, inspired by strategies from over 50 of the most impactful business books ever written—and proven in our live training courses and our own business operations.

For example:
• Stephen Covey’s The 7 Habits of Highly Effective People teaches you how to prioritise tasks effectively and focus on what truly matters.

• Brian Tracy’s Eat That Frog offers tips to overcome procrastination by tackling your biggest tasks first.

• Simon Sinek’s Start With Why highlights the power of purpose-driven leadership.

• Damon Zahariades’ The Art of Saying No guides you in setting boundaries and regaining control of your time.

Each card distils key strategies from these books into concise insights, spotlighting essential tools and principles—allowing you to benefit without reading every page.

Presented in a microlearning format, each card is designed for quick understanding and immediate application.

Discover proven techniques for leadership, productivity, communication, marketing, and more.

Whether you’re optimising processes, inspiring teams, or making smarter strategic decisions, this deck equips you with actionable wisdom to drive results.

Think of it as your shortcut to mastering principles that have propelled countless businesses to greatness—right at your fingertips!

Explore, learn, and apply strategies that will elevate your expertise and performance, one card at a time.

A Practical MBA In Your Pocket.

Wash-a-Pig cards contain prompts for products, services, target audiences, and writing styles. Mix and match What cards with Who or How cards to generate your "Creative Brief." Then write. Forget work for a minute and let your brain play. You'll be a faster, more productive, and a more creative person for it.

Emotions don't take place in a thought bubble over our heads. They're electrochemical messengers that race throughout our bodies and move us to action. When we know how we FEEL, it's easier to figure out what to DO. Yet many of us struggle to put our feelings into words and have trouble benefitting from the information they provide.

This deck can help by bringing common emotions vividly to life on separate, beautifully illustrated cards. It s a tried-and-true toolbox that helps you answer the fundamental question, How do I feel?

Your inner wisdom speaks in the language of emotion. Being able to put your feelings into words helps you find your way home to who you truly are.

Build Emotional Brands by connecting with your customers on a deeper level and arouse brand feelings. Harness the power of emotion to create authentic brand experiences that resonate with hearts and minds. Build trust, loyalty, and advocacy by tapping into the universal language of feelings / emotions and crafting meaningful brand narratives that leave a lasting impression.

The tagline, "Stir Hearts, Build Better Brands," encapsulates the essence of what these cards offer perfectly. Through the 48 picture cards, each depicting a different emotion that individuals may feel when interacting with a brand, this deck provides a comprehensive exploration of the diverse range of human experiences. From the strongest passions to the subtlest nuances, it offers a rich tapestry of emotions that play a crucial role in shaping brand perceptions.

What sets this deck apart is showcasing the various emotions and delving deeper into their meanings, implications, and applications for business growth. Flipping over each card reveals a wealth of information, from the specific words that individuals might use to describe their feelings to the strengths and challenges associated with each emotion from a brand perspective, as well as the inclusion of strategic ideas on how to harness these brand-aroused feelings as growth opportunities. By leveraging the insights provided by this deck, you have the potential to not only strengthen the emotional connections with your audience but also drive tangible business growth. This deeper understanding empowers people like yourself to craft more compelling brand stories, communications, and strategies that resonate with your stakeholders on a profound level.

Welcome to the Sales Expert section of our Essential Business Skills CARD DECKS.

Since the turn of the century, sales has undergone more transformation than any other critical business skill. Yet, one constant remains: nothing happens in business until a sale is made.

Technological advancements and generational shifts have dramatically reshaped the sales landscape, altering how we approach and execute sales strategies.

Our unique approach to 21st century selling is grounded in years of practical sales experience and extensive training of salespeople.

Built on the foundation of our Empathic Selling™ process, this approach emphasises the importance of understanding and addressing customers' needs and emotions.
In this section, we delve into modern sales techniques, that prioritise building trust and demonstrating kindness.

We recognise that today's buyers are more informed and discerning than ever before, requiring a more personalised and genuine approach.

By fostering empathy and establishing authentic connections, sales professionals can create lasting relationships and drive sustained success.

Our card decks cover essential topics such as helping customers overcome concerns, adapting to changing buyer behaviours, and mastering the soft skills of questioning and listening.

Each card provides actionable insights and practical tips to help you navigate the complexities of modern sales environments.

Equip yourself with the skills needed to excel in today's dynamic market with our comprehensive Sales Skills Section.

Whether you're a seasoned sales professional or new to the field, these cards will enhance your ability to connect with customers, close deals, and drive business growth.

A Practical MBA In Your Pocket.

The Leadership Story Deck contains dozens of cards with the stories that you should be telling now about your most important offerings.

The cards will help you find, craft, and sequence your story-driven messages.

With the Story Deck, you can:

• Find your stories of leadership
• Work in teams to develop new stories
• Tell your stories with more impact

The Story Deck is an offering of The Storytelling Leader.

Unlock the secret language of brands with Brand Archetypes. The Brand Archetypes Deck goes beyond mere identification. With each flip, you'll also discover insights into how to integrate your brand archetype into your overall brand strategy, harnessing its unique characteristics to differentiate yourself in the market and forge meaningful relationships with your customers.

At the heart of our Brand Archetypes Deck are powerful visuals and words that speak directly to the essence of your brand's identity. By flipping over each card, you'll uncover your brand archetype, each represented by a captivating image and imbued with rich symbolism and meaning. These archetypes serve as the cornerstone of your brand's narrative, providing a framework for crafting compelling stories and building authentic connections with your audience.

Resonate deeply with your audience by tapping into timeless archetypal narratives. Craft compelling brand stories that stand out and build lasting connections with your customers. But that's not all— Additionally, you'll unveil your archetype's family, further deepening your understanding of your brand's place in the world and ways you can connect with your audience.

Dive deep into the heart of your customer’s frustrations and challenges with this customer pains deck. Discover tips to address these pain points head-on. Improve customer experiences, attract new customers. Offer solutions that truly resonate with customer needs and desires. Transform dissatisfaction into delight and thrive.

The Pain Point Power tagline, "Transform Customer Pains into Prosperity," succinctly captures the essence of what this deck offers. Through the 48 picture cards, each depicting different customer pains, the Pain Point Power deck provides a comprehensive exploration of the diverse range of challenges that your customers may encounter. These pains are pivotal in shaping customer experiences and perceptions of your brand.

What sets this deck apart is its focus on not just highlighting customer pains but also providing actionable insights into how to address them effectively. Each card offers valuable strategies and ideas on how to harness these pains and turn them into opportunities for growth and prosperity. Whether it's by improving product offerings, enhancing customer service experiences, or refining marketing messaging, this deck equips you with the tools to create more impactful brand experiences for your customers.