EMPATHY ADVOCATE, SPEAKER, AUTHOR, STRATEGIST, PODCAST HOST
Maria Ross is a speaker, facilitator, author, and empathy advocate who believes cash flow, creativity, and compassion are not mutually exclusive. She’s spent decades helping forward-thinking leaders and teams connect and engage through empathy to accelerate growth and impact. Maria has authored multiple books, including her most recent title, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success and also hosts The Empathy Edge podcast. Maria understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain. In it, she explores the critical importance of empathy in healing and overcoming adversity.
Maria has appeared in many prominent media outlets, including MSNBC, NPR, Wisdom from the Top with Guy Raz (NPR), Forbes.com, ABC News, Entrepreneur and Thrive Global. She has spoken to audiences ranging from TEDx to The New York Times to Salesforce to The 3% Conference. Her thought leadership writing has appeared in multiple publications including Entrepreneur.com, Newsweek, and Huffington Post.
HARNESSING THE VALUE OF COMPASSION AS AN ENGINE FOR SUCCESS: A PLAYBOOK FOR BRANDS, LEADERS, AND TEAMS
Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy.
Being empathetic at work means seeing the situation from another’s perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful.
Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic—and innovative—workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits.
In this card deck version of the acclaimed playbook for businesses of all types, Maria Ross proves that empathy is not just good for society—it’s great for business, and may transform you at a personal level, too.
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