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FAQ: Business Strategy card decks

Business Strategy / Business Administration decks are toolkits that contain tactics, frameworks, and prompts to help professionals craft clear, actionable business strategies. Each card typically offers bite-sized guidance on decision-making, leadership, market analysis, and long-term planning. These decks aim to break down complex strategy topics into digestible steps, guiding users through structured approaches to business challenges. By distilling decades of business wisdom, these decks help businesses operate efficiently, streamline processes, and remain adaptable.

These decks are used by business leaders, entrepreneurs, managers, and strategists who are looking for structured guidance to improve decision-making, solve business challenges, and lead their teams more effectively. Accessing these decks on your phone enhances the experience by making strategic insights and tactical guidance available on-the-go. Whether during a meeting, brainstorming session, or a quick decision-making moment, users can pull up relevant frameworks and tactics to make informed choices instantly.

These decks are valuable because they provide practical, step-by-step tactics to solve business problems, enhance strategic thinking, and drive business growth. As a mobile resource, these decks become even more valuable by offering immediate access to strategic tools wherever and whenever they are needed. The mobile format allows for features such as saving favorite tactics, tracking progress, and receiving personalized notifications, ensuring that business strategy becomes a consistent, integral part of everyday operations.

You use these decks by drawing cards that present specific tactics, frameworks, or questions to help guide business decisions, from evaluating market opportunities to leading teams or navigating challenges. Having the deck on your phone enhances this by making it easier to integrate strategic thinking into your daily routine. You can quickly reference key tactics during meetings, workshops, or even on-the-go, ensuring that your decision-making is always backed by solid, practical advice.

By leveraging mobile apps, users can access real-time business insights and ensure their strategies are informed, effective, and aligned with business goals.

Team And Group Coaching Superpower Deck

EXPAND YOUR RANGE AS A COACH FOR GREATER IMPACT AND CONNECTION

SINGLE DECK

Coaching mastery, especially with group and team coaching, is about expanding your range as a coach. It’s about growing your repertoire of questions you can ask, as well as expanding your range of techniques.
Explore questions, techniques and the five coaching superpowers grounded in two decades experience of training group and team coaches by thought leader and group coaching expert, Jennifer Britton. This deck is based on the popular Group and Team Coaching Superpower Quiz™, launched in mid-2021, now taken by thousands of coaches around the world.
Designed for coaches (team coaches, group coaches, leader as coach, peer coaches), the ACTIVATE Your Coaching Superpower Card Deck are geared to spark new ideas. They can be used daily to expand your range, or serve as an inquiry for reflection, or a go-to before a coaching conversation.
The 14 CCE ACTIVATE Your Group and Team Coaching Superpower program is offered three to four times a year to support coaches in learning more about the 5 superpowers, and to put them into play.
In addition to exploring the five superpowers you’ll also explore questions, techniques, and inquiries for each of the five coaching styles.
Expand your range, enhance your co-coaching engagements with the co-coaching alchemy, activate your superpowers, and enhance your conversations with coaching clients in individual, group and team contexts.

Creator:

Jennifer Britton

Productivity Expert

WORKSHOPS STRATEGIES TACTICS AND PRODUCTIVITY FRAMEWORKS

SINGLE DECK

Welcome to the Productivity Expert section of our Essential Business Skills CARD DECKS.

It is widely recognised that action is the key to success. However, as Pareto's principle illustrates, taking the right actions can yield exponential results.

Our productivity expert section is meticulously crafted to equip you with the essential tools to maximise your productivity and achieve outstanding outcomes.

Our workshop cards provide comprehensive coverage of over 40 of the most effective and proven frameworks, strategies and tactics tailored for business leaders. This includes setting SMART goals to ensure your objectives are specific, measurable, achievable, relevant, and time-bound.

The Eisenhower Matrix helps you prioritise tasks based on their urgency and importance, allowing you to focus on what truly matters.

Additionally, our card decks introduce Kanban, a visual workflow management method that enhances efficiency and productivity.

Visualisation techniques are included to help you maintain clarity and focus on your goals. Implementing

Objectives and Key Results (OKRs) will align your team’s efforts with the organisation's strategic vision, driving performance and accountability.

Whether you are aiming to enhance your personal productivity or improve your team's efficiency, our

Productivity Section offers an extensive array of tools and techniques. Each card provides practical, actionable insights designed to optimise your time and resources effectively.

Empower yourself with a toolkit of strategies needed to excel in a fast-paced business environment. Our card decks deliver a structured yet flexible approach to productivity, ensuring you can implement these powerful methods seamlessly into your daily routine.

Achieve more with the right actions and drive your success forward with our Essential Business Skills CARD DECKS.

A Practical MBA In Your Pocket.

Creator:

Mike Hardcastle

Vision & Vibes

SEE IT. FEEL IT. ATTRACT IT.

SINGLE DECK

“I Am Everything I Choose to Be.”

The Vision & Vibe Deck – Offers A Daily Practice for Clarity & Manifestation

Do you realize how powerful your words are? Same with your vision. The Vision & Vibe Deck helps you stay focused on what truly matters — your goals, your mindset, and the energy you bring to everything you do.

This isn’t just another affirmation deck. Each card begins with “I Am” because what you tell yourself shapes the life you create. The more you affirm something, the more real it becomes.

Use these cards as a daily reminder of who you are becoming. Let them shift your mindset, clear your doubts, and strengthen your belief in what’s possible.

What’s Included?
🃏 The "I Am" Vision & Vibe Deck – A tool to keep your mindset and energy aligned with what you want to create.

📖 The Vision & Vibe E-Guide – A guide to using this deck with your vision board and daily routine.

📌 The Vision & Vibe Board Templates – Editable templates to help you create a vision board that works on an energetic level, not just a visual one.

Your Vision Starts with Your Mindset
When you change your thoughts, you change your path. When you change your energy, you change what you attract. This deck is here to remind you that everything you want is already coming your way.

Are you ready to step into it? Get your deck today.

Creator:

Terry Wildemann

Superpowers

TRANSFORM STRENGTH POTENTIAL INTO POWER

Business Strategy Expert

SUCCESS THROUGH PEOPLE DEVELOPMENT - WORKSHOPS STRATEGIES TACTICS AND BUSINESS FRAMEWORKS

SINGLE DECK

Welcome to the Business Strategy Expert section of our Essential Business Skills CARD DECKS!

This deck is a curated selection of cards drawn from all nine of our specialised decks, inspired by strategies from over 50 of the most impactful business books ever written—and proven in our live training courses and our own business operations.

For example:
• Stephen Covey’s The 7 Habits of Highly Effective People teaches you how to prioritise tasks effectively and focus on what truly matters.

• Brian Tracy’s Eat That Frog offers tips to overcome procrastination by tackling your biggest tasks first.

• Simon Sinek’s Start With Why highlights the power of purpose-driven leadership.

• Damon Zahariades’ The Art of Saying No guides you in setting boundaries and regaining control of your time.

Each card distils key strategies from these books into concise insights, spotlighting essential tools and principles—allowing you to benefit without reading every page.

Presented in a microlearning format, each card is designed for quick understanding and immediate application.

Discover proven techniques for leadership, productivity, communication, marketing, and more.

Whether you’re optimising processes, inspiring teams, or making smarter strategic decisions, this deck equips you with actionable wisdom to drive results.

Think of it as your shortcut to mastering principles that have propelled countless businesses to greatness—right at your fingertips!

Explore, learn, and apply strategies that will elevate your expertise and performance, one card at a time.

A Practical MBA In Your Pocket.

Creator:

Mike Hardcastle

Learning Expert

WORKSHOPS STRATEGIES TACTICS AND LEARNING FRAMEWORKS

SINGLE DECK

Welcome to the Learning Expert section of our Essential Business Skills CARD DECKS.

Drawing directly from our 2018 book Learning Expert, this section compiles essential notes and insights originally provided to our trainees in preparation for our live training courses.

Learning Expert™ features proven accelerated learning tools and strategies to ensure that your educational efforts are effective and that the knowledge you acquire truly sticks.

This section encompasses a broad range of techniques, from time-honoured methods like mnemonics to modern approaches like micro-learning.

We aim to cover all the bases to help you maximise your learning potential and retention.

Mnemonics, one of the oldest and most effective memory aids, is included alongside Micro-learning, a modern approach focusing on short, focused learning sessions.

Chunking, which involves breaking down information into manageable, digestible pieces, is another of the key techniques covered.

In addition, we delve into critical thinking, enhancing your ability to analyse and evaluate information logically.

Mind Maps, visual tools to organise information and foster better comprehension and recall, are also featured.

We also explore the significance of The Most Important Graph in the World, helping you understand the learning process the human brain uses to remember things.

Each card in this section provides practical, actionable insights to help you integrate these techniques into your learning routine.

Whether you're a student, professional, or lifelong learner, the Learning Expert Section offers a comprehensive guide to mastering effective learning strategies.

Empower yourself with the tools and methods from the Learning Expert Section, to ensure your educational endeavours are both efficient and effective.

Transform your learning experience and achieve success with our Essential Business Skills CARD DECKS.

A Practical MBA In Your Pocket.

Creator:

Mike Hardcastle

Coaching: Introduction to the GROW Model

FIRST STEPS IN USING THE GROW MODEL TO COACH YOURSELF OR OTHERS

SINGLE DECK

Introduction to the GROW Coaching Model
Whether you are already a coach, or you may wish to develop coaching skill, or you simply wish to experience some coaching on your own; this deck is the resource for you!

The GROW Model is one of the most widely taught coaching frameworks and is used by profesisonal coaches worldwide.

Divided into four main sections, these cards help you explore any challenge, opportunity, problem in a way that loosens up your existing thinking patterns and allows your own wisdom and insight to emerge. It's like one of those really great conversations you have with a friend who doesn't tell you what you 'should' do, but you end up feeling really clear.

The four sections are:
Goal - it may sound odd, but many people who come to coaching don't know what they want; but can often identify what they don't want anymore. That's a good start, but the green Goal cards are designed to help get crystal clear on what the outcome actually is. Top tip here: quality time spent in this section is always worthwhile, don't be tempted to skimp!

Reality - this amber section is all about what is stopping them from having achieved the goal already; what gets in the way, what have they tried that didn't work etc. Top tip - sometimes, new coaches are so keen to help clients solve their problem, that they don't spend enough time in this section because they are keen to get to solutions: spoiler alert...if solutions would automatically do it, they'd have done it by now!

Options - the blue section is all about generating potential solutions, even ones that have been rulled out or that you might not have considered yet. It's useful in this section to include any ideas that might sound 'silly' or way out; you can always rule them out later.

Will & Way Forward - the final pink section is about bringing all of it together, making some choices from a place of having gone through the process and to focus on an action or a path to go forward. As they say, even a well-thought-through goal with no action will remain simply a nice dream. So this is the time to commit.

There is also an optional 'coach recap' card for each section. If you are learning coaching, these can be a great way to check-in with your client if you have asked enough questions in that section, or if there's 'more to come'.

The GROW model was never intended to be a sequential model - it is great to recognise that you need to return to a different section to refine the goal further, for example, or to generate additional options. It is a flexible set of questions to surface clarity and resourcefulness, so use it as is helpful.

Each card has a proprietary structure designed to cement your learning: a reason behind askng the question and a reminder or tip that supports it. The physical cards were designed almost 15 years ago to make it easier for new coaches to become more skilled and confident while they practice, so we know they work well. The bonus is that, the more you use the cards; the more intuitively you can remember the questions and the more natural coaching becomes.

And if you have found these cards useful, we have additional decks available to add further to your toolkit: the Intermediate and Advanced GROW decks follow on from this deck, with increasingly powerful questions as you become confident in your own coaching skills. And there are other decks available for Developing Emotional Intelligence, Building Personal Resilience, carrying out Successful Appraisals, working with Values and also Strengths.

Marketing Expert

WORKSHOPS STRATEGIES TACTICS AND MARKETING FRAMEWORKS

SINGLE DECK

Welcome to the Marketing Expert section of our Essential Business Skills CARD DECKS.

Marketing has always been a cornerstone of business success and its importance has only grown with the technological and digital revolutions of the 21st century.
The advent of search engines, video content, and the recent inclusion of

Artificial Intelligence (AI) have profoundly transformed the marketing landscape, setting new standards and creating new opportunities.

Our goal in creating this section was to equip you with the comprehensive tools and knowledge necessary to effectively market your business in today's dynamic environment.

This section features 57 card workshop modules, including nine dedicated to AI, making it one of the most extensive collections of marketing tools, tactics and frameworks available.

Each card is meticulously designed to offer practical insights and strategies, covering a wide range of topics from traditional marketing principles to the latest digital and AI-driven techniques.

Whether you're looking to enhance your SEO, leverage video marketing, tell stories or harness the power of AI for personalised customer engagement, our card decks provide the essential guidance you need.

Stay ahead of the curve with cutting-edge marketing strategies and ensure your business stands out in a crowded marketplace.

Our Essential Business Skills CARD DECKS offer a structured yet flexible approach to mastering marketing, empowering you to drive growth and achieve your business objectives with confidence and precision.

As an added bonus, we have included 41 Key Performance Indicators (KPIs) to help you measure and track your success effectively.

A Practical MBA In Your Pocket.

Creator:

Mike Hardcastle

Communications Expert

WORKSHOPS STRATEGIES TACTICS AND COMMUNICATIONS FRAMEWORKS

SINGLE DECK

Welcome to the Communication Expert section of our Essential Business Skills CARD DECKS.

Effective communication is fundamental to any business interaction, and mastering this skill is crucial for professional success.

Our comprehensive communication section delves into all aspects of interpersonal and organisational communication, providing you with the workshops, tools, strategies and tactics to enhance your interaction skills across various scenarios.

This section covers essential topics such as eye contact, Body Language, and Micro-expressions, helping you understand and leverage non-verbal cues to convey confidence and empathy.

We also explore Personality Awareness and Neuro-linguistic Programming (NLP), offering strategies to tailor your communication style to different personalities and enhance your persuasive abilities.

Building trust is a cornerstone of effective communication. Our card decks include techniques like Isopraxism and rapport-building, enabling you to create strong, trust-based relationships with colleagues, clients, and stakeholders. These skills are vital for fostering a collaborative and supportive business environment.

Additionally, our communication section provides practical guidance on presentation skills, ensuring you can deliver clear, compelling messages to any audience.

We also cover the essentials of crafting effective press releases, helping you communicate your organisation's news and achievements with clarity and impact.

Whether you are looking to improve your daily interactions, enhance your public speaking abilities, or master the art of written communication, our

Essential Business Skills CARD DECKS offer a comprehensive, practical approach to developing your communication skills.

Equip yourself with the expertise needed to excel in any business setting.

A Practical MBA In Your Pocket.

Creator:

Mike Hardcastle

Values in Action

THE CORE OF CULTURE, CATALYST FOR GROWTH

SINGLE DECK

Define your organisational values and align your actions with your core beliefs using our Values deck. Build a strong company culture based on integrity, authenticity, and purpose. Inspire trust and loyalty among employees, customers, and stakeholders by staying true to your values and driving positive change in your industry and your community.

The tagline, "The Core of Culture, Catalyst for Growth," perfectly encapsulates the essence of what this deck offers. Through the 48 picture cards, each encapsulating a core value that is internal to your brand, this deck provides a powerful tool for aligning your team around shared principles and driving collective growth. These values serve as the foundation upon which your organisation's culture is built, guiding behaviours and decisions at every level.

What sets this deck apart is its ability to not only identify these core values but also provide actionable insights into how to bring them to life within your organisation. By flipping over each card, leaders gain access to valuable insights into the meaning behind the values, as well as the strengths and challenges associated with selecting a particular values card. Additionally, they will find practical ideas on how to demonstrate these values in action through behaviours that contribute to organisational and business growth.

Pain Point Power

TRANSFORM CUSTOMER PAINS INTO PROSPERITY

SINGLE DECK

Dive deep into the heart of your customer’s frustrations and challenges with this customer pains deck. Discover tips to address these pain points head-on. Improve customer experiences, attract new customers. Offer solutions that truly resonate with customer needs and desires. Transform dissatisfaction into delight and thrive.

The Pain Point Power tagline, "Transform Customer Pains into Prosperity," succinctly captures the essence of what this deck offers. Through the 48 picture cards, each depicting different customer pains, the Pain Point Power deck provides a comprehensive exploration of the diverse range of challenges that your customers may encounter. These pains are pivotal in shaping customer experiences and perceptions of your brand.

What sets this deck apart is its focus on not just highlighting customer pains but also providing actionable insights into how to address them effectively. Each card offers valuable strategies and ideas on how to harness these pains and turn them into opportunities for growth and prosperity. Whether it's by improving product offerings, enhancing customer service experiences, or refining marketing messaging, this deck equips you with the tools to create more impactful brand experiences for your customers.

Selling Like We're Human — Reflection Card Deck

A CARD DECK FOR GENTLE CHANGEMAKERS WHO WANT TO SELL WITH RESONANCE

SINGLE DECK

Selling Like We're Human — Reflection Card Deck

A card deck for gentle changemakers who want to sell with resonance

Discover a new way to approach sales — one that feels aligned, ethical, and true to who you are. The Selling Like We're Human reflection card deck is your soulful companion on the path to marketing and selling with integrity, confidence, and calm. Inspired by Sarah Santacroce’s book Selling Like We’re Human, this deck invites solopreneurs to reconnect with themselves — so they can sell from a place of being, not performing.


What’s Inside

  • 25 reflection cards with powerful, thought-provoking prompts
  • Cards are inspired by the BEING, KNOWING, DOING structure of the Selling Like We're Human book
  • A selection of cards includes audio meditations, guiding you into deeper awareness before or after reflecting
  • Cards help you shift your relationship to sales — moving from fear to flow, pressure to presence, push to partnership

Each card invites you to pause, reflect, and gently challenge old beliefs around selling. Whether you're struggling with visibility, pricing, self-worth, or follow-up, this deck meets you with kindness — and nudges you forward with courage.


How to Use This Deck

There’s no one “right” way to use the deck — follow what feels good:

  • Card of the Day: Draw one card intuitively each morning and reflect or journal on the prompt.
  • Sequential Journey: Move through the cards in order, following the BEING → KNOWING → DOING progression to create a full transformation.
  • Challenge-Based: Choose a card that speaks to a specific challenge in your sales journey (e.g., pricing, rejection, overwhelm).

Works Beautifully With...

This deck can stand on its own — or be used alongside:
- [Selling Like We’re Human book](https://humane.marketing/selling-like-were-human/) — for deeper exploration of each phase
- [Mandalas & Selling adult coloring & journaling book](https://amzn.to/3TKwvDL) — for a right-brain meets left-brain experience
- my Selling Like We're Human meditation playlist on Insight Timer (https://insig.ht/dpJFkKVR4Ub)
You can mix, match, and move between the tools in the way that best supports you.


About the Creator

Sarah Santacroce is a Humane Marketing coach, author of Marketing Like We're Human and Selling Like We're Human, and host of the Humane Marketing podcast. She’s on a mission to revolutionize the way we do business — by bringing more empathy, ethics, and consciousness to the way we market and sell.

She helps quietly rebellious solopreneurs create alignment between who they are and how they show up in the world. Her work blends heart and strategy, soul and structure — always with a generous dose of humanity.


Ready to sell like you’re human again?

Use this deck as a mirror, a meditation, and a meaningful guide. Whether you pull a card once a week or daily, it’s a space to return to yourself — and redefine selling as an act of care and connection.

Let’s sell with soul. One card at a time.

Creator:

Sarah Santacroce

Emotional Brands

STIR HEARTS, BUILD BETTER BRANDS

SINGLE DECK

Build Emotional Brands by connecting with your customers on a deeper level and arouse brand feelings. Harness the power of emotion to create authentic brand experiences that resonate with hearts and minds. Build trust, loyalty, and advocacy by tapping into the universal language of feelings / emotions and crafting meaningful brand narratives that leave a lasting impression.

The tagline, "Stir Hearts, Build Better Brands," encapsulates the essence of what these cards offer perfectly. Through the 48 picture cards, each depicting a different emotion that individuals may feel when interacting with a brand, this deck provides a comprehensive exploration of the diverse range of human experiences. From the strongest passions to the subtlest nuances, it offers a rich tapestry of emotions that play a crucial role in shaping brand perceptions.

What sets this deck apart is showcasing the various emotions and delving deeper into their meanings, implications, and applications for business growth. Flipping over each card reveals a wealth of information, from the specific words that individuals might use to describe their feelings to the strengths and challenges associated with each emotion from a brand perspective, as well as the inclusion of strategic ideas on how to harness these brand-aroused feelings as growth opportunities. By leveraging the insights provided by this deck, you have the potential to not only strengthen the emotional connections with your audience but also drive tangible business growth. This deeper understanding empowers people like yourself to craft more compelling brand stories, communications, and strategies that resonate with your stakeholders on a profound level.