Hooked
HOW TO BUILD HABIT-FORMING PRODUCTS
Nir Eyal answers these questions (and many more) by explaining the "Hooked Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior.
Genres:
PURPOSE & PRIORITY, BRAINSTORMING & IDEATION, LEARNING & COACHING, BUSINESS STRATEGY, BOOKS AS DECKS
Creator:
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