AUTHOR, INVESTOR , BLOGGER , PSYCHOLOGY, TECHNOLOGY & BUSINESS, BEHAVIOR DESIGN, HABIT FOMATION
I’m the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Previously, I taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and I’ve sold two technology companies since 2003.
For most of my career, I’ve worked in the video gaming and advertising industries where I learned and applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.
As an active investor, I put my money where my mouth is by backing habit-forming products I believe improve lives. Some of my past investments include Eventbrite (NYSE:EB), Kahoot! (KAHOOT-ME.OL), Anchor.fm (acquired by Spotify), Canva, Refresh.io (acquired by LinkedIn), Product Hunt (acquired by Angelist), Homelight, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.
Although I received most of my education earning an advanced degree from The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.
HOW TO BUILD HABIT-FORMING PRODUCTS
Nir Eyal answers these questions (and many more) by explaining the "Hooked Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior.
Card Deck Genres:
HOW TO CONTROL YOUR ATTENTION AND CHOOSE YOUR LIFE
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.