The Leadership Story Deck contains dozens of cards with the stories that you should be telling now about your most important offerings. The cards will help you find, craft, and sequence your story-driven messages.

With the Story Deck, you can:

• Find your stories of leadership
• Work in teams to develop new stories
• Tell your stories with more impact

The Story Deck is an offering of The Storytelling Leader.

Brands and consumers lurk, but the big question is what makes us unlurk. What makes us feel safe to step out from the shadows. There is an art to participation.

The 1% rule was a wonderful start, but it did not go deep into the psychology of participation and community building.

1:9:90 - aka "the 1% rule" explains human interaction online and in real life.

We are all lurkers in some communities, participants in others and creators in one or two domains.

Going beyond 1:9:90 the book puts lurking in global context.

Dive deep into the heart of your customer’s frustrations and challenges with this customer pains deck. Discover tips to address these pain points head-on. Improve customer experiences, attract new customers. Offer solutions that truly resonate with customer needs and desires. Transform dissatisfaction into delight and thrive.

The Pain Point Power tagline, "Transform Customer Pains into Prosperity," succinctly captures the essence of what this deck offers. Through the 48 picture cards, each depicting different customer pains, the Pain Point Power deck provides a comprehensive exploration of the diverse range of challenges that your customers may encounter. These pains are pivotal in shaping customer experiences and perceptions of your brand.

What sets this deck apart is its focus on not just highlighting customer pains but also providing actionable insights into how to address them effectively. Each card offers valuable strategies and ideas on how to harness these pains and turn them into opportunities for growth and prosperity. Whether it's by improving product offerings, enhancing customer service experiences, or refining marketing messaging, this deck equips you with the tools to create more impactful brand experiences for your customers.

Cape Your Brand With a Branding Deck

Helping brands map their benefit, process, values & emotional connection through a fun & easy card system

A deck of 50 things that might be priorities for a marketing department in an organisation

It's sort of like tarot, but for your messaging.

Used as part of a strategy session or in a facilitated workshop, the MessageDeck cards make developing marketing and communications messaging easy and fun for teams and individuals.

Open participants to sharing their human stories,

Develop alignment and consensus among your team.

Avoid the “loudest voice wins” problem of most discovery sessions

Or use it on your own to discover new stories to use in your messaging and marketing.