Elevate your Customer Experience strategy with the CX Challenge Deck, a practical tool designed to spark fresh thinking and drive real-world solutions. Featuring 96 targeted prompts, this digital deck helps you pinpoint and tackle the most common CX hurdles across every stage of the customer journey—from first impressions to long-term loyalty.

• Guided Insights: Each card poses a thought-provoking question that encourages you and your team to identify critical pain points and uncover actionable opportunities for improvement.

• Journey-Focused: Organised around key phases of the customer lifecycle, the deck ensures you cover every angle, from pre-purchase considerations to post-purchase follow-up.

• Easy to Use: Whether brainstorming in a workshop or strategising on your own, these prompts streamline your process and stimulate meaningful discussions.

The CX Challenge Deck stands on its own as a powerful problem-solving resource, yet it also integrates seamlessly with the CX Enabler Deck, which reveals the core strategic drivers of successful customer experiences. Together, both decks form the CX Fundamentals toolkit—a comprehensive framework for diagnosing, analysing, and transforming your customer journey.

If you’re ready to take your Customer Experience to the next level, the CX Challenge Deck is the perfect starting point. Get the questions that prompt the answers you need—and watch your CX strategy come to life.