Werner

I BELIEVE MOST OF THE WORLD’S "PROBLEMS" ARE JUST INTERRESTING DESIGN CHALLENGES IN DISGUISE

Werner Puchert is the creator of the CX Challenge Deck and CX Enabler Deck, two innovative tools that help businesses and professionals transform their customer experiences. A passionate advocate of practical, human-centred strategies, Werner also hosts a popular YouTube channel where he reviews a variety of card decks and facilitation tools, offering insights that guide teams towards impactful and effective solutions.

Werner Puchert is a leading Customer Experience strategist with a keen focus on human-centred design and practical business solutions. Drawing on years of hands-on experience guiding global organisations towards better CX outcomes, Werner has channelled his passion and expertise into creating the CX Challenge Deck and CX Enabler Deck—two innovative tools designed to help teams pinpoint challenges, seize opportunities, and drive meaningful change throughout the customer journey.

Beyond developing these decks, Werner also shares his insights and expertise through his YouTube channel, where he reviews a variety of facilitation tools, card decks, and other strategic resources. His approach resonates with a broad audience, making complex concepts accessible and inspiring organisations to adopt a proactive, customer-focused mindset. Whether speaking, consulting, or creating content, Werner consistently emphasises actionable insights and real-world impact, solidifying his reputation as a go-to authority on crafting memorable and sustainable customer experiences.

Genres:

HUMAN DESIGN , BRAINSTORMING & IDEATION , FLASHCARDS , BUSINESS STRATEGY , COLLABORATION & COOPERATION

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Werner I believe most of the world’s "problems" are just interresting design challenges in disguise Digital Card Deck Creator CX Enabler Cards - Part of the CX Fundamentals Tool Kit , CX Challenge Cards - Part of the CX Fundamentals Tool Kit
CARD DECKS BY WERNER

CX Enabler Cards - Part of the CX Fundamentals Tool Kit

SIXTEEN CORE PRINCIPLES TO ELEVATE CUSTOMER EXPERIENCE

SINGLE DECK

Elevate your Customer Experience strategy with the CX Enabler Deck, a foundational resource introducing 16 core principles designed to strengthen your CX explorations. Each card spotlights a key CX element, offering both positive actions and cautionary insights to foster balanced, impactful discussions.

  • Foundational Elements: Every Enabler is a cornerstone of effective CX, providing your team with essential guidance for shaping strategy and decision-making.

  • Balanced Perspective: Gain clarity on best practices while staying alert to potential pitfalls, ensuring your approach remains focused and sustainable.

  • Versatile Use: Whether in a workshop or individual review, these insights help you identify key CX priorities and unify your team around meaningful goals.

Though the CX Enabler Deck excels as a standalone resource, it integrates seamlessly with the CX Challenge Deck, which offers 96 targeted prompts for addressing specific CX challenges. Each Enabler is linked to multiple Challenge Cards, bridging the gap between high-level strategic thinking and hands-on execution.

Together, these decks form the CX Fundamentals toolkit—a comprehensive framework for diagnosing, analysing, and transforming your customer journey. Use the CX Enabler Deck to guide conversations, pinpoint focus areas, and align your team on the principles that power exceptional Customer Experiences.

Card Deck Genres:

BRAINSTORMING & IDEATION , BUSINESS STRATEGY , HUMAN DESIGN , FLASHCARDS

Creator:

Werner Puchert

CX Challenge Cards - Part of the CX Fundamentals Tool Kit

A TOOL FOR IDENTIFYING CHALLENGES, SPARKING IDEAS, AND DRIVING CUSTOMER EXPERIENCE.

SINGLE DECK

Elevate your Customer Experience strategy with the CX Challenge Deck, a practical tool designed to spark fresh thinking and drive real-world solutions. Featuring 96 targeted prompts, this digital deck helps you pinpoint and tackle the most common CX hurdles across every stage of the customer journey—from first impressions to long-term loyalty.

  • Guided Insights: Each card poses a thought-provoking question that encourages you and your team to identify critical pain points and uncover actionable opportunities for improvement.

  • Journey-Focused: Organised around key phases of the customer lifecycle, the deck ensures you cover every angle, from pre-purchase considerations to post-purchase follow-up.

  • Easy to Use: Whether brainstorming in a workshop or strategising on your own, these prompts streamline your process and stimulate meaningful discussions.

The CX Challenge Deck stands on its own as a powerful problem-solving resource, yet it also integrates seamlessly with the CX Enabler Deck, which reveals the core strategic drivers of successful customer experiences. Together, both decks form the CX Fundamentals toolkit—a comprehensive framework for diagnosing, analysing, and transforming your customer journey.

If you’re ready to take your Customer Experience to the next level, the CX Challenge Deck is the perfect starting point. Get the questions that prompt the answers you need—and watch your CX strategy come to life.

Card Deck Genres:

BUSINESS STRATEGY , HUMAN DESIGN , FLASHCARDS , COLLABORATION & COOPERATION

Creator:

Werner Puchert