NERD THAT TALKS GOOD
Joel Benge is the principal consultant at MessageSpecs–supporting technical organizations in creating technically-accurate and textually-beautiful stories and messages. He works closely with clients to connect their business objectives to the human emotions and motivations of their target audiences — creating content that gets attention, gets remembered, and gets results. With over 25 years in IT, cybersecurity, and marketing, Joel has worked for companies from NASA to Nickelodeon, along with several other organizations that start with different letters than N.
LAY YOUR MESSAGING OUT ONTO THE TABLE
It's sort of like tarot, but for your messaging.
Used as part of a strategy session or in a facilitated workshop, the MessageDeck cards make developing marketing and communications messaging easy and fun for teams and individuals.
Open participants to sharing their human stories,
Develop alignment and consensus among your team.
Avoid the “loudest voice wins” problem of most discovery sessions
Or use it on your own to discover new stories to use in your messaging and marketing.
Card Deck Genres: