MEDIUM IS THE MESSAGE
McLuhan coined the expression "the medium is the message" in the first chapter in his Understanding Media: The Extensions of Man and the term global village. He even predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspectives.
AKA THE DEW DECK - THE PRE-CURSOR TO OBLIQUE STRATEGIES
Six years before Brian Eno and Peter Schmidt designed their first pack of Oblique Strategies cards—a set of random aphorisms meant to clear creative blocks—communication theorist and philosopher Marshall McLuhan had designed a very similar deck in 1969, this one with a more direct nod to the classic playing card deck.